A Word on Transparency and Professionalism

 

 

The word ‘transparency’ is thrown a lot in the social media world, a tantalizing buzzword meant to embrace authenticity, or put simply ‘realness’. In terms of brands, companies, and influential professionals, this means being accessible to others by what you share on your media platforms of choice. Put simply, transparency could be characterized as being truthful and genuine to the outside world, or appearing to have nothing to hide.

And transparency is a beautiful thing.

Until it isn’t.

In a 2013 report from Fox Business, it was estimated that Americans in particular spend approximately 16 minutes of every hour on a social media site (like Facebook, Twitter, etc.).  The more readily available social media has become, the faster we embrace it, spending more and more time sharing our lives with the outside world. And this is a great thing in principle, giving us an inside look into some of our favorite celebrities on their own terms separate from the invasive lens of the paparazzi. At a glance, social media enables even the most distant figures of our world accessibility like never before. For example, did you know you could tweet at the pope, the president, and Oprah with just the touch of a button?

There is a Downside

I’m not sure whether our ability to share has prompted us to share more, our defenses have been lowered by promises of confidentiality, or whether younger adopters of social media have less inhibitions, but transparency has shown a darker side to those we share the Internet with.  Where before, it was common for users to adopt a ‘if you wouldn’t want your mom to see it, don’t share it’ policy, many users now share images that could greatly negatively impact their future careers; drinking pictures from high school and/or college, explicit photos and video, and even viciously hateful remarks about others via Facebook, Twitter, and the newly adopted Snapchat apps.

About Snapchat…

You may or may not have heard of the app recently applauded as ‘the new instagram’, but if you are a parent, you probably should. The app’s primary function is to send and receive videos and photos, which self-destruct after 10 seconds. As you might imagine, like with the ‘confidentiality’ claims of Facebook, this isn’t entirely true; with the right smartphone, its possible to take a screenshot of a compromising image and publish it to another social media website, often with dire consequences.

Going Forward

If you choose to be transparent on social media, make sure you make smart decisions about what you post, where you post it, and what the implications might be. If you are seeking a job, or maintaining a professional presence, it may be wise to avoid posting compromising photos involving alcohol, illegal activities, or that portray you in a way that could be easily misconstrued. It’s also important to note that ‘protecting’ your tweets on Twitter, creating a ‘limited’ profile on Facebook, and even trusting in Snapchat’s ‘vanishing’ images will not prevent someone from finding images that could put you in a compromising position. The safest way to use social media is by always putting your best face forward and presenting content about yourself and others in the best light possible.

In fact, maybe even show your mom before you post it, because chances are she’ll eventually see it regardless of what privacy settings you have.

Hope this helps! 🙂

Sources:

http://www.foxbusiness.com/personal-finance/2013/04/26/social-media-addiction-study/

http://www.cnn.com/2013/01/03/tech/mobile/snapchat

http://gawker.com/5967303/snapchat-sluts-shows-why-snapchat-isnt-the-consequence+free-sexting-app-wed-all-hoped-for

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3 Easy Things To Consider For Interviews

Here’s another short and sweet how-to for the week: What are three things you should consider before walking into an interview? Well, what I can relate to most is comparisons, here are three comparisons that might help you out:

  1. If you wouldn’t say it on a first date, don’t say it in an interview. As weird as this may sound, oftentimes the things you wouldn’t be caught dead saying to an interviewer are similar to things you’d never want to say to a first date (especially a blind date). If you don’t think you should open a date with “I’m too attractive for you, but I can settle” similarly, maybe don’t start with its equivalent”I’m too qualified for this job, but you should hire me”.
  2. If you can’t say it to your most conservative family member, don’t say it. If talking about gay marriage and pro-life gets your in-laws, grandparents, uncles, etc upset, don’t spring it on your interviewer. For all you know, they could be pro-gay marriage, anti…or not even care that much. It’s not something you want to find out when trying to impress them and land a job.
  3. If you think a hipster would say it, don’t say it. Oddly enough, this one works too: if you were planning on opening with “I worked for company X, but you’ve probably never heard of it” DON’T. A better way to introduce a small company is to mention what they do, what drew you to them, how much you learned working for them, etc. Insulting your employer’s intelligence and being offended that they don’t recognize the name isn’t going to get you any brownie points.

I hope these help! Now go forth and nail your first date…er… I mean conversation during thanksgiving with your conservative relatives…er I mean…interviews.

(These also work great for conversations during Thanksgiving & on dates btw…feel free to try them out and see how it goes!)

3 LinkedIn No-No’s

Hey guys! So for the weekend, I am going to share some helpful things you shouldn’t do on LinkedIn. I’ll keep it short and sweet:

  1. Don’t ask for a job. Seriously. If you are planning on connecting with an alum in a powerful position, they probably get emailed a lot about jobs, job offers, job opportunities, etc. Just don’t do it. Instead, ask them if they could give you some career advice, or maybe as if you could grab a coffee and gain some insight into life after college. Better yet, ask them about their career or their major.
  2. Don’t make your status unofficial. If you are a student, your status should be ‘student’. Not ‘philosophical goat-herder’, ‘bohemian’, and especially not ‘funemployed’. LinkedIn is for professionals, so keep it professional.
  3. Don’t post statuses you wouldn’t want you mom to see. This means no ‘Sh-ts’, ‘f-cks’, or ‘sh-tf-cks’; no exceptions. Post articles you like, articles you’ve written, or things you care about. Keep it classy.

Hope this helps! Happy job hunting!

Three Reasons You Should Consider Startups

Hello again! So many readers may have noticed that I am a cheerleader for startup companies, and love the culture surrounding them. Why? Well unlike more traditional spaces, startups have a very different kind of vibe. So what are some reasons you should consider working for a startup? Here are 3:

  1. Opportunity. Unlike more traditional settings, working for startups can facilitate more learning opportunities, by offering opportunities to learn through hands-on experience. Instead of being part of a larger corporate body, small startups offer a chance to get your feet wet by oftentimes engendering a more tight-knit community of like-minded individuals. While more classic internships sometimes rely on only learning one department’s procedure, startups often allow interns to experience different department’s procedures and gain more diverse experience.
  2. Diversity: Because startups are created by a wild variety of founders (young, old, corporate, post grad, etc.) no two startups are ever the same. Sometimes in more traditional companies, their culture can be lost in corporate policy, professional procedures, and a visible ‘stiffness’ in company culture. In many of the startups I have worked with, there is a clear culture to each startup, one which is influenced by an incredible teams from a plethora of backgrounds. This leads to an engaging and diverse ‘voice’ or ‘face’ of a company, which many others can relate to and interact with.
  3. Pace. Because startups are usually new and on the rise, the pace of a startup company can be very challenging and demanding for recent graduates. While some may find the quick pace of a startup too brisk, I’ve found personally that the faster the pace of a startup, the more quickly I am able to learn and expand my skill set.

Whether you decide to try out startup culture or not, I hope your job search is fruitful and fulfilling!

Harnessing LinkedIn

Hello Again!

Did you miss my actually helpful posts? Well good, because I’ve done away with Viral Monday and the lot, and I’m just going to stick to NYC updates and social media helps and how-tos. ENJOY!

So as I’ve been navigating today’s job market, I’ve started to pick up on some valuable networking strategies that should absolutely be at your disposal as you navigate the tricky prospect of getting hired in 2012. Previously I’d mentioned specific job sites (or job boards), learning social media, etc; what I want to really hammer home today, is how to effectively utilize one major tool for employment, LinkedIn.

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Electric Zoo 2012 Recap

Greetings from the mass of 100,000 in attendance at Electric Zoo 2012 this year!

Hey all! Apologies for the delay on posts! I was working extra-hard to bring you a video montage recap of Electric Zoo 2012! Check out the images and video below for the full experience. For reference, I was roughly 20 feet from stage!! Footage includes Tiesto, Skrillex, Bingo Players, W&W, Dev, and Sander Van Doorn (also pardon how shaky it was, the crowd was pretty excited). For full streaming of most of the sets, check out enkay’s collection of EZoo streams!

Images!

The White Panda

Sander Van Doorn

Bingo Players

DallasK

Rusko

Nervo

Three Easy Ways To Tweet More Effectively

I’ve been noticing an uptick in different no-nos on Twitter recently, and seen many opportunities for companies, individuals, and groups to maximize their twitter interaction. Now granted, I’m only a college grad and ‘what would I know’ about advanced social media campaigns and social media strategy? Well, as it turns out, I know enough not to do these three things:

Let’s get to it! Image courtesy of Creative Guerilla Marketing (they also have a great article if you click this image)

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Common Sense: Shit Not To Do

We interrupt our scheduled program of Viral Monday and Uncommon Verbiage to do a much-needed Public Service Announcement on proper common sense and the internet.

You may have heard recently about a less-than-brilliant quote made by the one and only conservative dingbat Todd Akin, who stated, “First of all, from what I understand from doctors, [pregnancy from rape] is really rare. If it’s a legitimate rape, the female body has ways to try to shut that whole thing down.” Now as if that weren’t insult enough, he went on to say, “But let’s assume that maybe that didn’t work or something. You know I think there should be some punishment, but the punishment ought to be on the rapist and not attacking the child.”

That moment of ‘oh shit’ when you realize you’ve made a terrible mistake: He’s having it. Image courtesy of The Christian Science Monitor

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Make Love and Run The World

It should surprise no one that I’ve finally gotten around to this post. When I interned with Jumpthru.net last winter, I heard in passing that a certain someone on Twitter was notorious for ‘blowing shit up’ It wasn’t long before I began following this incredible woman and came across her two incredible startups: Make Love Not Porn and If We Ran The World.

Image courtesy of Mip Blog (they wrote a great article as well)

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