A Word on Transparency and Professionalism

 

 

The word ‘transparency’ is thrown a lot in the social media world, a tantalizing buzzword meant to embrace authenticity, or put simply ‘realness’. In terms of brands, companies, and influential professionals, this means being accessible to others by what you share on your media platforms of choice. Put simply, transparency could be characterized as being truthful and genuine to the outside world, or appearing to have nothing to hide.

And transparency is a beautiful thing.

Until it isn’t.

In a 2013 report from Fox Business, it was estimated that Americans in particular spend approximately 16 minutes of every hour on a social media site (like Facebook, Twitter, etc.).  The more readily available social media has become, the faster we embrace it, spending more and more time sharing our lives with the outside world. And this is a great thing in principle, giving us an inside look into some of our favorite celebrities on their own terms separate from the invasive lens of the paparazzi. At a glance, social media enables even the most distant figures of our world accessibility like never before. For example, did you know you could tweet at the pope, the president, and Oprah with just the touch of a button?

There is a Downside

I’m not sure whether our ability to share has prompted us to share more, our defenses have been lowered by promises of confidentiality, or whether younger adopters of social media have less inhibitions, but transparency has shown a darker side to those we share the Internet with.  Where before, it was common for users to adopt a ‘if you wouldn’t want your mom to see it, don’t share it’ policy, many users now share images that could greatly negatively impact their future careers; drinking pictures from high school and/or college, explicit photos and video, and even viciously hateful remarks about others via Facebook, Twitter, and the newly adopted Snapchat apps.

About Snapchat…

You may or may not have heard of the app recently applauded as ‘the new instagram’, but if you are a parent, you probably should. The app’s primary function is to send and receive videos and photos, which self-destruct after 10 seconds. As you might imagine, like with the ‘confidentiality’ claims of Facebook, this isn’t entirely true; with the right smartphone, its possible to take a screenshot of a compromising image and publish it to another social media website, often with dire consequences.

Going Forward

If you choose to be transparent on social media, make sure you make smart decisions about what you post, where you post it, and what the implications might be. If you are seeking a job, or maintaining a professional presence, it may be wise to avoid posting compromising photos involving alcohol, illegal activities, or that portray you in a way that could be easily misconstrued. It’s also important to note that ‘protecting’ your tweets on Twitter, creating a ‘limited’ profile on Facebook, and even trusting in Snapchat’s ‘vanishing’ images will not prevent someone from finding images that could put you in a compromising position. The safest way to use social media is by always putting your best face forward and presenting content about yourself and others in the best light possible.

In fact, maybe even show your mom before you post it, because chances are she’ll eventually see it regardless of what privacy settings you have.

Hope this helps! 🙂

Sources:

http://www.foxbusiness.com/personal-finance/2013/04/26/social-media-addiction-study/

http://www.cnn.com/2013/01/03/tech/mobile/snapchat

http://gawker.com/5967303/snapchat-sluts-shows-why-snapchat-isnt-the-consequence+free-sexting-app-wed-all-hoped-for

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Twitter For Beginners: Step 2

I realize it probably surprised some people that step two came a little later than expected, and I promise it was for a good reason. Yesterday the fabulous ladies over at The SITS Girls featured City Gopher.

In the words of Charlie Sheen, “WINNING!”

But as a result, I thought it would be best to allow anyone new to the blog to read step 1 thoroughly and get a chance to ask some questions if they had any before step two went live. It turned out to be a pretty good idea.

Some of your questions from step one as follows:

1. Can I use two hashtags instead of one?

2. Is the addressing for tweeting case-sensitive?

So to best answer your questions, I’d like to give you a tutorial on hashtags and ‘@’ mentions to show you exactly how they work and how they are different:

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3 Things Not To Do At Night In NYC

I’m Alive!

Also, sorry for the delay. Here is a quick and simple set of 3 things you shouldn’t do in New York at night. If you are stuck at Penn Station, I sincerely apologize and encourage you to skype/call/reach out to your loved ones in this turbulent time. I wish you the best. Here we go, things that will get you mugged…er…that you shouldn’t do at night:

 

  1. Wear Red Sox gear. The saying that begins ‘when in Rome’ has never been so true as in New York: don’t wear rival teams like the Red Sox, and do not ever wear anything promoting the Eagles. ESPECIALLY don’t sing ‘fly eagles fly’ if you are out alone.
  2. Don’t wave your iPhone around. If you are on a street you don’t know (or you notice there aren’t many streetlights) don’t wave your expensive items like cellphones, wallets, mp3 players, etc. This is a great way to advertise that you are muggable.
  3. If you are in heels, have flats on hand. If you are staggering down Meatpacking on a fine Wednesday night in sky-high heels, make sure you have flats you can switch into. Why? Well assuming you are confident enough to rock stilettos on cobblestone, you probably have the super-cute outfit to match…and that kind of thing attracts attention. If you aren’t cabbing home with some hunk from the bar, wear flats in case you need to run like hell.While you are at it, always keep a spare stash of cash in your bra or underwear in case you can’t outrun them and get robbed.

Women and Sharks

I’ve wanted to address this issue for a long, long time. No doubt anyone who watches the ABC show ‘Shark Tank‘ has become familiar with the usual suspects: Barbara Corcoran, Daymond John of FUBU, ‘Mr. Wonderful’ Kevin O’Leary, Mark Cuban, Robert Herjavec, and Lori Greinier of QVC. However, having gone through that listing, something seems a bit off…doesn’t the ‘tank’ only house 5 chairs?

Let’s count ’em…Mark, Daymond, Kevin, Barbara, Robert…where’s Lori? Image courtesy of The New York Times

For some reason, there have always been the same four men sitting in each of the chairs season after season (with the exception of Kevin Harrington in season 1, and Jeff Foxworthy in season 2). Despite the fact that both women are featured as part of the current season’s cast, the two women are never seen together on a single episode. Is this perhaps meant to be a reflection of the disparity of women on corporate boards? Though I have been all-to-ready to hop onto the couch and tune in to watch hopeful Americans see their dreams fulfilled or squashed, the gender inequality represented by the ‘lone woman shark’ had never struck me so much as it has in the current season. In this season of Shark Tank, Lori and Barbara are swapped in and out like accessory handbags while the panel of men is left unaltered: Mark is always beside Daymond, who is always beside Mr. Wonderful, who is beside Barbara/Lori, leaving Robert off in the far corner. This lineup indicates that the only apparent spot for women on Shark Tank is between Robert and Mr. Wonderful, or nowhere at all.

Panel-of-shark-tank

Image courtesy of TVEquals

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Three Reasons You Should Consider Startups

Hello again! So many readers may have noticed that I am a cheerleader for startup companies, and love the culture surrounding them. Why? Well unlike more traditional spaces, startups have a very different kind of vibe. So what are some reasons you should consider working for a startup? Here are 3:

  1. Opportunity. Unlike more traditional settings, working for startups can facilitate more learning opportunities, by offering opportunities to learn through hands-on experience. Instead of being part of a larger corporate body, small startups offer a chance to get your feet wet by oftentimes engendering a more tight-knit community of like-minded individuals. While more classic internships sometimes rely on only learning one department’s procedure, startups often allow interns to experience different department’s procedures and gain more diverse experience.
  2. Diversity: Because startups are created by a wild variety of founders (young, old, corporate, post grad, etc.) no two startups are ever the same. Sometimes in more traditional companies, their culture can be lost in corporate policy, professional procedures, and a visible ‘stiffness’ in company culture. In many of the startups I have worked with, there is a clear culture to each startup, one which is influenced by an incredible teams from a plethora of backgrounds. This leads to an engaging and diverse ‘voice’ or ‘face’ of a company, which many others can relate to and interact with.
  3. Pace. Because startups are usually new and on the rise, the pace of a startup company can be very challenging and demanding for recent graduates. While some may find the quick pace of a startup too brisk, I’ve found personally that the faster the pace of a startup, the more quickly I am able to learn and expand my skill set.

Whether you decide to try out startup culture or not, I hope your job search is fruitful and fulfilling!

The Essential Interview Kit

When you’re hunting for that elusive job, you will need to pack quite the toolkit. Whether you’re toting a plastic folder, a flashy attaché case, or a hybrid of the two, you will need a ‘kit’ to navigate job fairs, interviews, and the occasional run-in with a recruiter on the street. Sure, you may know some of the things to bring in your kit, but do you have the full she-bang to knock ’em dead? Check this handy list I compiled based on what I have heard from friends/family/colleagues/bosses/etc.

Example leather folder/attaché. Image courtesy of High Veld Promotions

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Harnessing LinkedIn

Hello Again!

Did you miss my actually helpful posts? Well good, because I’ve done away with Viral Monday and the lot, and I’m just going to stick to NYC updates and social media helps and how-tos. ENJOY!

So as I’ve been navigating today’s job market, I’ve started to pick up on some valuable networking strategies that should absolutely be at your disposal as you navigate the tricky prospect of getting hired in 2012. Previously I’d mentioned specific job sites (or job boards), learning social media, etc; what I want to really hammer home today, is how to effectively utilize one major tool for employment, LinkedIn.

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Girls Who Code: A Revisit

So I’ve previously mentioned how essential it is to learn how to code, how it impacts opportunities, etc etc etc…

Essentially I threw around awesome groups like  Girls Who CodeGirl Develop It, and Skillcrush, talked about super awesome companies like Plum Alley andWomen Innovate Mobile

Courtesy of the fab-tacular Mashable

But this may come as a total shock to people reading this, but I only know very very basic HTML… I can embed an image and change the color of text. And that’s about it.

I felt that because of this, I should turn over the hard facts to the professionals. And so without further ado, I present a super professional infographic further explaining why dunderheads like me really should learn code from the fabulous people over at Online College:

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Three Easy Ways To Tweet More Effectively

I’ve been noticing an uptick in different no-nos on Twitter recently, and seen many opportunities for companies, individuals, and groups to maximize their twitter interaction. Now granted, I’m only a college grad and ‘what would I know’ about advanced social media campaigns and social media strategy? Well, as it turns out, I know enough not to do these three things:

Let’s get to it! Image courtesy of Creative Guerilla Marketing (they also have a great article if you click this image)

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