How To Make Me Hate Your Company

Social media has been hailed by many as the beacon of hope in dark times to bring customers to companies through engaging content and web presence among ‘the usual suspects’. Tweeting as a company, posting on Facebook, and even scheduling content to help wave the pom-poms for your company are all great starts at creating an iconic and successful brand. But like all good things, when done too often, too forcefully, or incorrectly, social media can quickly turn into a untameable monster that will drag your company to the pits of hell. Run-amok twitter handles, overly sales-y content, and bullhorned / overpromoted / overzealous status updates on products are just a few things that will make me hate your company. Here is a full list of great ways for me to hate your company:

  1. Tweet about thyself hourly.
  2. Make thy Facebook plugins massively spammy.
  3. Shove thy sales emails down my throat.
  4. Post on thy Facebook more than 5 times a day.
  5. Promote all of thy tweets all the time.
  6. Post nothing but bland sales copy on thy social media.
  7. Beg me hourly to use thy hashtag.
  8. Robotically address they customer service queries.
  9. Indifferently respond to thy fans.
  10. Hustle influencers.
  11. Conduct thyself like a human airhorn, spewing your uninteresting materials across the web and in general making a huge mess.

What can you do to make me love you?

  1. Be human.
  2. Actually respond to me when I tweet at you / comment on your social media.
  3. Actually respond to me questions and customer complaints.
  4. Show me your office, your life, ….affirm that you’re a person not a bullhorn…just don’t go too crazy.
  5. Shout me out once in a while  (show that you care that I like you).
  6. Show me special offers only sometimes.
  7. Relate to my demographic (I like music, what kind of music do you like? etc).
  8. Just be yourself. Even if yourself is a nerdy CEO of a soap company that likes Batman and PopTarts…Rock it.

Words of Encouragement

Apologies (again) for my lateness (again). As a llama in a silly hat once said: “I’m in the wrong here, I suck”

(in case you don’t get the reference, watch the video below)

Anyways moving on, this week I want to hand out a bit of advice on keeping the faith. And by ‘faith’ I don’t mean any religious sort of faith (unless that’s your thing). I mean faith in economy, the job market, and your life in general. Here are three things to tell yourself when life gets a little too real:

  1. It’s going to be ok. No matter what is happening in your life, try to remain calm and remember that it can always be worse: if you are reading this on a computer screen, remember that there are people out there that don’t have computers or cars or food and are having a worse life than you. If you have a roof over your head, food in you stomach, and the drive to get back into the swing of things, you can and will do it. It’s going to be  ok.
  2. Karma does exist. Good things come to those who wait, and if you hang in there just a little longer, things will look up. Often when things don’t go as smoothly as we’d like them to, our first reaction is to lash out and be angry (I’m guilty of this too). Instead, just keep putting the time and energy in…and wait. You might be surprised what happens with a little time and hope.
  3. There is no harm in being charming. This might seem a bit odd in this list, but never underestimate the power of flattery. Whether its taking the time to learn what makes your boss tick, studying up the company you’ve always dreamed of working for, or even just holding the door for a flustered businessman, be prepared to have your kindness pay off. Sometimes knowing that your boss loves orchids, or that your favorite company roots for the New York Red Bulls, or even that you just held the door for a former Google executive can come in handy.

I promise the next two posts will go up in timely fashion this week!! I think 3 per week seems rather reasonable, no?

3 Statements You Shouldn’t Make, Ever

So yesterday I chatted about startups, and previous to that I yapped about interviews and job fairs and employment…yada yada yada. If you haven’t read any of the previous articles yet, take a minute to give this one a solid once-over. Trust me, you’ll thank me later.

There are few things you should ‘never ever’ say in any situation: in front of your boss, a potential boss, a superior, your intern, your mom, and most of all to yourself. Here are just 3.

  1. “I Don’t Know”. The biggest reason you shouldn’t say that you don’t know something,is because most things can be learned when a person put their mind to it. If an employer asks you if you don’t know a fact or figure, you can ALWAYS look it up. Instead of ‘I don’t know’ you can say ‘I can look that up for you‘. In certain situations, like if you are asked if you speak a foreign language, you obviously can’t say “why yes I can” if you do not know it. Even if you shove your face into a Rosetta Stone book on Chinese for 24 hours, you can’t exactly bounce into the office spewing business-level conversational Chinese the next morning. In those situations, be honest and say you can’t.
  2. “I Don’t Care”. If your mom tells you about her day, your boss tells you about the weather, or anyone tells you anything do not outright say that you don’t care about it. Even if the topic is abysmally boring, at least try to act interested. Especially if a potential employer tells you about something, write it down: you never know when it might come in handy. Doubting me? If your boss tells you they are an avid movie-goer, why not ask him if he’s seen Looper? Showing a little interest in what people around you care about is a good way to demonstrate that you are thoughtful, engaging, and that they should care about you.
  3. “That’s Stupid”. Nothing in life is mindlessly stupid (yes that includes Honey Boo Boo Child, T&T, Jersey Shore, and even its recent spin-off K-Town). Even if what something someone says at work, at home, or anywhere do not ever EVER shut them down and say ‘that’s stupid’. This immediately shuts down the line of communication, and alienates people. Think about what makes it stupid, why you are so disengaged from it, and how you can more intellectually react to ‘stupid’ material. Example? Instead of simply writing off Jersey Shore as ‘stupid’ and telling someone ‘that’s stupid’, try to instead say, “I don’t really like that show because ____”. This shows you are capable of engaging, and makes you more approachable: no on likes jerks, so don’t be a jerk.

Hopefully these littler tips are helping! I will give you some more helpful advice tommorrow!