Here are three things, seriously just three easy things you need to stop doing immediately on LinkedIn. Why am I cutting right to the chase? Because I think that right after you read this, you should make sure you aren’t doing any of these major no-nos.
- Be anonymous. If you are a job-seeker and are afraid of people ‘knowing who you are’ on LinkedIn STOP IT. The whole point of making your profile and firing off copies of your resume is so that employers can go look at your face, read up on what you’ve done, and even see what your past boss had to say about you. Yes, sure, they could call up “Benny Bossman” but wouldn’t you prefer to save them the trouble? And yes, sure, you might want ‘your privacy’ on the internet…but if you want to remain anonymous, don’t use LinkedIn.
- Update your status erroneously. There is a time and a place for letting your friends that you are off eating a sandwich, and that place is not LinkedIn. Instead, post articles you feel are interesting or post blogs that you have written (I do that currently). I would try to avoid political statements, but if there is a genuinely compelling political article from a ‘legit’ source (by which I mean Politico, CNN, or any major news source,…not a GodHatesObama.net or RomneySucks.com).
- Start any cover letter with ‘To whom it may concern”. If you are using something as forward-thinking and modern as LinkedIn for your job search, avoid looking archaic and bland…actually look up the Talent Director/ Recruiter’s name. The more you appear to care, the better the end result.