A Word on Transparency and Professionalism

 

 

The word ‘transparency’ is thrown a lot in the social media world, a tantalizing buzzword meant to embrace authenticity, or put simply ‘realness’. In terms of brands, companies, and influential professionals, this means being accessible to others by what you share on your media platforms of choice. Put simply, transparency could be characterized as being truthful and genuine to the outside world, or appearing to have nothing to hide.

And transparency is a beautiful thing.

Until it isn’t.

In a 2013 report from Fox Business, it was estimated that Americans in particular spend approximately 16 minutes of every hour on a social media site (like Facebook, Twitter, etc.).  The more readily available social media has become, the faster we embrace it, spending more and more time sharing our lives with the outside world. And this is a great thing in principle, giving us an inside look into some of our favorite celebrities on their own terms separate from the invasive lens of the paparazzi. At a glance, social media enables even the most distant figures of our world accessibility like never before. For example, did you know you could tweet at the pope, the president, and Oprah with just the touch of a button?

There is a Downside

I’m not sure whether our ability to share has prompted us to share more, our defenses have been lowered by promises of confidentiality, or whether younger adopters of social media have less inhibitions, but transparency has shown a darker side to those we share the Internet with.  Where before, it was common for users to adopt a ‘if you wouldn’t want your mom to see it, don’t share it’ policy, many users now share images that could greatly negatively impact their future careers; drinking pictures from high school and/or college, explicit photos and video, and even viciously hateful remarks about others via Facebook, Twitter, and the newly adopted Snapchat apps.

About Snapchat…

You may or may not have heard of the app recently applauded as ‘the new instagram’, but if you are a parent, you probably should. The app’s primary function is to send and receive videos and photos, which self-destruct after 10 seconds. As you might imagine, like with the ‘confidentiality’ claims of Facebook, this isn’t entirely true; with the right smartphone, its possible to take a screenshot of a compromising image and publish it to another social media website, often with dire consequences.

Going Forward

If you choose to be transparent on social media, make sure you make smart decisions about what you post, where you post it, and what the implications might be. If you are seeking a job, or maintaining a professional presence, it may be wise to avoid posting compromising photos involving alcohol, illegal activities, or that portray you in a way that could be easily misconstrued. It’s also important to note that ‘protecting’ your tweets on Twitter, creating a ‘limited’ profile on Facebook, and even trusting in Snapchat’s ‘vanishing’ images will not prevent someone from finding images that could put you in a compromising position. The safest way to use social media is by always putting your best face forward and presenting content about yourself and others in the best light possible.

In fact, maybe even show your mom before you post it, because chances are she’ll eventually see it regardless of what privacy settings you have.

Hope this helps! 🙂

Sources:

http://www.foxbusiness.com/personal-finance/2013/04/26/social-media-addiction-study/

http://www.cnn.com/2013/01/03/tech/mobile/snapchat

http://gawker.com/5967303/snapchat-sluts-shows-why-snapchat-isnt-the-consequence+free-sexting-app-wed-all-hoped-for

Twitter for Beginners: Step 3

And we’re back! Welcome to step three of your basic guide to Twitter. Today I will be explaining how to use basic functions on Twitter such as ‘favoriting’ and ‘retweeting’. Let’s begin:

Overview

On twitter you will encounter a set of functions available to all twitter users: the favorite, the retweet (or RT), and reply. There are other options available, but these three will be your primary focus going forward. Replying to a tweet is as straight forward as it sounds.

Let’s look at how to reply to a tweet:

Tweet-Replyex

So here I have clicked the ‘reply’ button and chosen to commend Michelle Mangen on this cool infographic. So what I’m going to do is type in my response and hit enter.

Tweet-replyfinish

This is the result. This will not show up as part of a ‘conversation’ on twitter. It is publicly viewable, and can be interacted with by followers of both users, and by the general public.

Now, on to retweeting: to ‘retweet’ or share a tweet with your followers/the public, you will need to select the ‘retweet’ button. This should be the result:

Twitter-RTex

Once you have chosen to retweet an article, this should be the result:

Twitter-RTexdone

Another option you have is to ‘favorite’ a tweet. This ‘favorite’ will not be viewable to the general public, but will alert the user that you liked their tweet. This is a great function if you want to politely and discretely liked something without drowning your followers in replies and retweets. To favorite something, simply click the ‘favorite’ button. The result will look like this:

Twitter-Favex

Now that you know how to retweet, reply, and favorite tweets, your homework is to find up to 5 tweets you like, and retweet and favorite them. If you really like it, send the user a polite reply.

Next Week:

How to get people to follow you.

Words of Encouragement

Apologies (again) for my lateness (again). As a llama in a silly hat once said: “I’m in the wrong here, I suck”

(in case you don’t get the reference, watch the video below)

Anyways moving on, this week I want to hand out a bit of advice on keeping the faith. And by ‘faith’ I don’t mean any religious sort of faith (unless that’s your thing). I mean faith in economy, the job market, and your life in general. Here are three things to tell yourself when life gets a little too real:

  1. It’s going to be ok. No matter what is happening in your life, try to remain calm and remember that it can always be worse: if you are reading this on a computer screen, remember that there are people out there that don’t have computers or cars or food and are having a worse life than you. If you have a roof over your head, food in you stomach, and the drive to get back into the swing of things, you can and will do it. It’s going to be  ok.
  2. Karma does exist. Good things come to those who wait, and if you hang in there just a little longer, things will look up. Often when things don’t go as smoothly as we’d like them to, our first reaction is to lash out and be angry (I’m guilty of this too). Instead, just keep putting the time and energy in…and wait. You might be surprised what happens with a little time and hope.
  3. There is no harm in being charming. This might seem a bit odd in this list, but never underestimate the power of flattery. Whether its taking the time to learn what makes your boss tick, studying up the company you’ve always dreamed of working for, or even just holding the door for a flustered businessman, be prepared to have your kindness pay off. Sometimes knowing that your boss loves orchids, or that your favorite company roots for the New York Red Bulls, or even that you just held the door for a former Google executive can come in handy.

I promise the next two posts will go up in timely fashion this week!! I think 3 per week seems rather reasonable, no?

Three Reasons You Should Consider Startups

Hello again! So many readers may have noticed that I am a cheerleader for startup companies, and love the culture surrounding them. Why? Well unlike more traditional spaces, startups have a very different kind of vibe. So what are some reasons you should consider working for a startup? Here are 3:

  1. Opportunity. Unlike more traditional settings, working for startups can facilitate more learning opportunities, by offering opportunities to learn through hands-on experience. Instead of being part of a larger corporate body, small startups offer a chance to get your feet wet by oftentimes engendering a more tight-knit community of like-minded individuals. While more classic internships sometimes rely on only learning one department’s procedure, startups often allow interns to experience different department’s procedures and gain more diverse experience.
  2. Diversity: Because startups are created by a wild variety of founders (young, old, corporate, post grad, etc.) no two startups are ever the same. Sometimes in more traditional companies, their culture can be lost in corporate policy, professional procedures, and a visible ‘stiffness’ in company culture. In many of the startups I have worked with, there is a clear culture to each startup, one which is influenced by an incredible teams from a plethora of backgrounds. This leads to an engaging and diverse ‘voice’ or ‘face’ of a company, which many others can relate to and interact with.
  3. Pace. Because startups are usually new and on the rise, the pace of a startup company can be very challenging and demanding for recent graduates. While some may find the quick pace of a startup too brisk, I’ve found personally that the faster the pace of a startup, the more quickly I am able to learn and expand my skill set.

Whether you decide to try out startup culture or not, I hope your job search is fruitful and fulfilling!

Harnessing LinkedIn

Hello Again!

Did you miss my actually helpful posts? Well good, because I’ve done away with Viral Monday and the lot, and I’m just going to stick to NYC updates and social media helps and how-tos. ENJOY!

So as I’ve been navigating today’s job market, I’ve started to pick up on some valuable networking strategies that should absolutely be at your disposal as you navigate the tricky prospect of getting hired in 2012. Previously I’d mentioned specific job sites (or job boards), learning social media, etc; what I want to really hammer home today, is how to effectively utilize one major tool for employment, LinkedIn.

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Electric Zoo 2012 Recap

Greetings from the mass of 100,000 in attendance at Electric Zoo 2012 this year!

Hey all! Apologies for the delay on posts! I was working extra-hard to bring you a video montage recap of Electric Zoo 2012! Check out the images and video below for the full experience. For reference, I was roughly 20 feet from stage!! Footage includes Tiesto, Skrillex, Bingo Players, W&W, Dev, and Sander Van Doorn (also pardon how shaky it was, the crowd was pretty excited). For full streaming of most of the sets, check out enkay’s collection of EZoo streams!

Images!

The White Panda

Sander Van Doorn

Bingo Players

DallasK

Rusko

Nervo

Three Easy Ways To Tweet More Effectively

I’ve been noticing an uptick in different no-nos on Twitter recently, and seen many opportunities for companies, individuals, and groups to maximize their twitter interaction. Now granted, I’m only a college grad and ‘what would I know’ about advanced social media campaigns and social media strategy? Well, as it turns out, I know enough not to do these three things:

Let’s get to it! Image courtesy of Creative Guerilla Marketing (they also have a great article if you click this image)

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Uncommon Verbiage: ‘Dead-Ass’

Hey! Just to shake things up even more! I’ve decided that once in a week, in addition to ‘Viral Monday’ I will also be defining a word that may be uncommon to social majorities. Why? Because some of the words come from unique, colorful social groups that you probably didn’t know much about.

This week’s word is:

‘Dead-ass’ or ‘Dead ass’

If you guessed that this means an deceased donkey, you are incorrect! Image courtesy of Big Slice of Wrong!

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Twitter: It’s Not For Idiots

I was going to end on today’s post regarding Aurora, Colorado today. Then this happened:

Image courtesy of Business Insider.

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