So I’ve heard a lot of interesting feedback from people about articles I’ve written concerning Twitter and Facebook, and people I’ve spoken to about social media. Before I get started, its important to note that I have been working with social media since college and that I view it as an essential tool for small businesses. I don’t claim to be an expert, but I know just enough to have formed a strong opinion about it. If you think social media is a waste of your time, you can stop reading and go listen to your Walkman.
Here is my list of social media resolutions you should aim to master in the new year:
- Stop deleting emails from multiple vendors, and start unsubscribing. If you are getting assaulted by as many as 300 emails a day from ecommerce sites and causes you can’t recall caring about, DONT DELETE. Deleting doesn’t actually make the problematic emails go away, it only spurs a resend prompt to spam you with even MORE emails.
- Stop saying you’re too old for Twitter / It’s too hard. It isn’t too hard, and you are not too old. If you view tweeting as a part of your daily schedule like brushing your teeth and washing your face you can effectively manage your channel. Once you get the hang of it, start interacting with trending hashtags and start get access to information much faster than just flipping through a magazine.
- Stop avoiding Facebook. One huge problem I’m seeing is people somehow thinking that ‘unplugging’ from Facebook will solve all of their problems, than getting upset when they miss special offers, forget birthdays, or ever miss out on great conversations or internet phenomenons. Stop tuning out! If you can’t stand getting updates from XYZ person or company, ‘unlike’ or ‘unfriend’ them! You can customize your experience to be fulfilling and satisfying to you if you want. Sick of seeing people’s political opinions? Install unpolitic.me and have all political banter replaced with pictures of babies, food, or whatever you like looking at.
- Learn about trends. Seriously, if you are working at a company trying to seem ‘cool’ to us young folk, stop ignoring memes and viral content: we LOVE that stuff. By all means, have your employers do a funny ‘Gangnam Style’ or let your creative team think up a funny but engaging way to catch our attention. Just look at Old Spice: they went from total bore to total badass with just a few ‘Man your man could smell like’ ads.
- Don’t be afraid to voice your opinion. If you feel that a company goofed up, don’t reach for the phone first, try hitting them up on Facebook or Twitter. Companies can handle multiple disgruntled clients on social media than on the phone (a rep can only handle one of you at once). If a company isn’t savvy enough to follow best practice on social media, then try calling them.
Hope these help you in the new year!