How To Make Me Hate Your Company

Social media has been hailed by many as the beacon of hope in dark times to bring customers to companies through engaging content and web presence among ‘the usual suspects’. Tweeting as a company, posting on Facebook, and even scheduling content to help wave the pom-poms for your company are all great starts at creating an iconic and successful brand. But like all good things, when done too often, too forcefully, or incorrectly, social media can quickly turn into a untameable monster that will drag your company to the pits of hell. Run-amok twitter handles, overly sales-y content, and bullhorned / overpromoted / overzealous status updates on products are just a few things that will make me hate your company. Here is a full list of great ways for me to hate your company:

  1. Tweet about thyself hourly.
  2. Make thy Facebook plugins massively spammy.
  3. Shove thy sales emails down my throat.
  4. Post on thy Facebook more than 5 times a day.
  5. Promote all of thy tweets all the time.
  6. Post nothing but bland sales copy on thy social media.
  7. Beg me hourly to use thy hashtag.
  8. Robotically address they customer service queries.
  9. Indifferently respond to thy fans.
  10. Hustle influencers.
  11. Conduct thyself like a human airhorn, spewing your uninteresting materials across the web and in general making a huge mess.

What can you do to make me love you?

  1. Be human.
  2. Actually respond to me when I tweet at you / comment on your social media.
  3. Actually respond to me questions and customer complaints.
  4. Show me your office, your life, ….affirm that you’re a person not a bullhorn…just don’t go too crazy.
  5. Shout me out once in a while  (show that you care that I like you).
  6. Show me special offers only sometimes.
  7. Relate to my demographic (I like music, what kind of music do you like? etc).
  8. Just be yourself. Even if yourself is a nerdy CEO of a soap company that likes Batman and PopTarts…Rock it.
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