In a recent article by Fast Company, it was mentioned that not actively tweeting had a staggering effect: a huge missed chance on creating additional revenue:
“According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.” –Ryan Holmes, Fast Company
In a previous post, I introduced Marc Prensky‘s concept that today’s society has developed a new ‘language’ and that those who do not adopt this new language are ‘digital immigrants‘. In a way, these CEOs who are hesitant to adopt Twitter and other social media are forfeiting a very valuable ‘digital green card‘ which could cost them $1.3 trillion in value.
What does this mean for the Twitterphobic among us? YOU ARE MISSING OUT! As I previously mentioned in another article of mine, having cross-platform communications skills is a major advantage in today’s job market, so it shouldn’t be a surprise that this also extends to CEOs and major players in company hierarchies. This being said, tweet effectively and safely (no one wants a repeat of the #Aurora incident with FabBoutique or #LegitimateRape circus). Still a skeptic? Read the full report from the McKinsey Global Institute study and see what you think.