Digital Natives / Digital Immigrants: The Revisit

Two cellphones ‘tweeting’. Image courtesy of Deccan Chronicle

In a recent article by Fast Company, it was mentioned that not actively tweeting had a staggering effect: a huge missed chance on creating additional revenue:

“According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.” –Ryan Holmes, Fast Company

Image courtesy of the very talented Strange Herring.

In a previous post, I introduced Marc Prensky‘s concept that today’s society has developed a new ‘language’ and that those who do not adopt this new language are ‘digital immigrants‘. In a way, these CEOs who are hesitant to adopt Twitter and other social media are forfeiting a very valuable ‘digital green card‘ which could cost them $1.3 trillion in value.

What does this mean for the Twitterphobic among us? YOU ARE MISSING OUT! As I previously mentioned in another article of mine, having cross-platform communications skills is a major advantage in today’s job market, so it shouldn’t be a surprise that this also extends to CEOs and major players in company hierarchies. This being said, tweet effectively and safely (no one wants a repeat of the #Aurora incident with FabBoutique or #LegitimateRape circus). Still a skeptic? Read the full report from the McKinsey Global Institute study and see what you think.

Need help going digital? Read this awesome article on Women Invest for how to go from ‘Digital Immigrant’ to ‘Digital Citizen’.

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